Case study

Industry: Engineering, Non-Profit Organization

— Community building

— Acquisition of new members

— Brand awareness

Facebook Ads

Instagram Ads

Google Ads

LinkedIn Ads

+804% engagement

far exceeding the goal of +50%

Increase in web traffic by

+47%

surpassing the goal of +20%

2.85%

Facebook

engagement rate


previously at 0.5% with the previous agency

at the same date year over year

1.15$

Cost per clic


previously at $3.64 with the previous agency

at the same date year over year

Objectives


  • Re-establish a connection with the Genium360 community.


  • Increase web traffic to the site and blog.


  • Acquire new members for the organization.




The client


Genium360 connects the engineering world in Quebec. They provide training, exclusive privileges and commercial discounts, a continuous training program, a job board, and

much more.



Objective #1

Increase social media interactions by 50% compared to the previous average.

804.5% Increase


over a 6-month period compared to the same period of the previous year.


Results

Objective #2

Increase the number of unique website users by 20% compared to the previous average.

47% Increase


over a 6-month period compared to the same period of the previous year.


Results

Objective #3

Increase the number of member sign-ups.

50.6% Increase


over a 6-month period compared to the same period of the previous year.


Results

Some achievements.

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