An innovator in the construction sector and offering energy-efficient and innovative products, Prestige Panel wanted to increase its presence on digital social media. The agency was therefore mandated to set up a content creation strategy that would allow Prestige Panel to innovate not just in its products, but also on its digital platforms.

A collaboration combining humor, professionalism and rigor
It was in this environment full of ideas that the fictional company was born. Construction Reno Merlot et fils, big Fan Prestige Panel insulation panels. Through fun video clips published on the various Prestige Panel platforms, we discover Jo and Jé, endearing twins with humorous and quirky personalities, who make no compromises in their business: it's Prestige Panel, or nothing.

“Creating Jo and Jé from scratch was an exceptional experience. The Prestige Panel team got on board with our wildest ideas, and the results speak for themselves: in the first weeks, the videos generated more than 1.5M organic impressions, with a 135% increase in the number of subscribers and more than 3600 shares on all social networks combined. And that, in less than three months! ” says Laurie Cadieux-Héroux, director of content and digital strategy at Wavency.

Jo and Jé's endearing and absurd personalities make them perfect ambassadors of the Prestige Panel brand and its insulated panels, making education on this subject more accessible and unifying for a wide audience.

A turnkey service that delivers results
In collaboration with the company's marketing team, Wavency took care of everything: strategic thinking, writing Scripts, search for actors, organization of filming, video capture and editing, advertising and digital monitoring. This service allowed better visibility for Prestige Panel and its expertise, while standing out in a highly competitive environment.

“The construction industry works a lot thanks to word-of-mouth. In an increasingly competitive context, this outreach method must be based on a strong and distinctive marketing strategy,” explains Maude Belval, co-founder of Wavency.

To see Jé and Jo on their most incredible adventures, follow Prestige Panel on TikTok, Facebook And Instagram.

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