This year, ACREA decided to innovate by broadening the scope of awards with the addition of four additional categories to reward the best creators, as well as four new categories to honor emerging creators.

The challenge of organizing a gala

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ACREA was founded by Maude Belval, Dodji Koffi, Vincent Beaupré, Jean-Michel Lépine, Laurence Labrosse-Héroux, Anthony Tran And Angie Augustin in order to highlight, recognize and give credibility to the work of content creators in Quebec.

Maude Belval and Jean-Michel Lépine play a key role within this team, in particular thanks to the expertise, skills and know-how developed as founders of the marketing agency Wavency.

Maude, chair of the administrative council, brings her strategic expertise and her boundless enthusiasm to the InfluenceCreation Gala. As for Jean-Michel, director of the administrative council, he embodies the vision and determination that will propel ACREA to new heights.

A platform that celebrates the diversity and excellence of Quebec talent.

Organizing a gala is already a major challenge, but for Maude and Jean-Michel, who are also juggling Wavency's responsibilities, it is an even more demanding undertaking. “It is important for us, as we are in the world of communications, to contribute to this industry and to have a positive impact”, confides Maude Belval in relation to their involvement in the InfluenceCreation Gala.

In their desire to understand the reality of content creators, they put their heart and soul into this organization, seeking to offer a platform that celebrates the diversity and excellence of Quebec talent.

“We are convinced that being involved in ACREA and the organization of InfluenceCreation are essential levers for perfecting and enriching our knowledge within Wavency”, adds Maude.

The future for Wavency

This year, Wavency has undergone a significant evolution, going from six to ten employees in its team. In addition, the agency has developed a new service for creating short video content, responding to the growing demand from platforms such as TikTok and Reels. But where does this ascent take them?

“Our objective is to become a leading creative agency in Quebec, to develop new markets, to grow while remaining human, and to continue to bring the agency universe to another level,” explains Jean-Michel. It is in this perspective of innovation and growth that ACREA is preparing to delight the public at the InfluenceCreation Gala on May 4.

Thanks to their inspiring leadership and unwavering dedication, all ACREA members embody the very spirit of the InfluenceCreation Gala: that of recognizing and celebrating the work of content creators in Quebec. While preparations are in full swing and the excitement is building, one thing is certain: this evening promises to be a true ode to Quebec creativity.