Initiate

The customer

Initiate is a young, purpose-driven platform in the making, designed to connect small businesses and artisans from eco-responsible and circular economies with consumers seeking meaning but often lost in a saturated market. Through an interactive and intuitive shopping experience, Initiate guides people toward more conscious choices — without judgment or dogma. Initiate is an invitation to take the first step. A step toward more mindful consumption, one gesture at a time, one piece at a time.

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Initiate

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Eco-responsible

/Main Service/

Brand image

/customer/

Initiate

/Main Service/

Brand image

/Industry/

Eco-responsible

The mandate

Description

Our approach

Their ambition isn’t to lock themselves into an eco-responsible niche perceived as austere or elitist, but to embrace a bold, modern, and rebellious visual identity that resonates with a wider audience — reflecting a generation that’s curious, fast-paced, yet eager to take action.
The brand aims to position itself with a strong, vibrant, and evolving image. The goal is clear: break away from the traditional ‘green brand’ codes while maintaining credibility through certifications, transparency, and authentic guidance.

A modern, rebellious, and engaging visual identity that breaks traditional codes to make eco-responsibility more accessible and desirable. We designed the logo, brand guidelines, website icons, and a social media kit to build a cohesive and inspiring experience that makes people want to embrace more sustainable habits.

As a graphic designer, I had the privilege of shaping the brand identity for Initiate, a project filled with purpose and intention. My goal was to visually translate the company’s mission: to guide, to spark, and to set ideas in motion. I crafted a clean yet expressive identity, where every detail — from typography choices to color harmony — was designed to reflect both clarity and structure. The result: a cohesive and grounded brand image that amplifies the project’s vision of celebrating humanity and creativity.

Eugénie Korcz - Graphic and Web Designer

/Our achievements

The logo, which is both simple and distinctive, is part of a modular approach that can be used through several variations. It is accompanied by a colorful visual identity, composed of assertive fonts, round shapes and fun illustrations. All evokes movement, progress and above all, the idea of taking one step at a time towards more thoughtful consumption.

Each element has been designed to reflect the experience that the platform wants to offer: intuitive, reassuring, but never moralistic. A brand image that creates a bond of trust, without ever sacrificing personality and that will serve as the basis for the launch of their online store.