Initiate

The customer

Initiate is a young, committed, and ongoing platform that aims to connect small businesses and artisans from eco-responsible and circular economies with consumers in search of meaning, but often lost in a saturated market. Through an interactive and intuitive shopping experience, Initiate wants to guide people towards more conscious choices, without judgment or dogma. Initiate is an invitation to take the first step. A step towards more conscious consumption, one gesture at a time, one piece at a time.

/customer/

Initiate

/sector/

Eco-responsible

/Main Service/

Brand image

/customer/

Initiate

/Main Service/

Brand image

/Industry/

Eco-responsible

The mandate

Description

Our approach

Their ambition is not to anchor themselves in an eco-responsible niche perceived as austere or elitist, but rather to offer a modern, rebellious and assertive visual identity, which speaks to a wider audience, like a generation that is curious, eager, but eager to act.
The brand seeks to position itself through a strong, lively and evolving image. All with a clear desire: to break away from the traditional codes of green brands, while maintaining credibility based on certifications, transparency and authentic support.

A modern, rebellious and engaging visual identity that shakes up traditional codes to make eco-responsibility more accessible and desirable. We worked on the logo, a brand guideline, website icons, and a social media kit to create a coherent and inspiring experience that makes you want to adopt more sustainable habits.

As a graphic designer, I had the privilege of designing the brand image for Initiate, a project with intention and meaning. My objective was to visually translate the company's mission: to support, bring out, and inject movement into ideas. I focused on an identity that was both refined and expressive, where every detail, from the choice of typography to the harmony of colors, was designed to reflect both clarity and structure. The result: a coherent and anchored image, which supports the project in its desire to promote people and creativity.

Eugénie Korcz - Graphic and Web Designer

/Our achievements

The logo, which is both simple and distinctive, is part of a modular approach that can be used through several variations. It is accompanied by a colorful visual language, composed of assertive fonts, round shapes and fun illustrations. All evokes movement, progress and above all, the idea of taking one step at a time towards more thoughtful consumption.

Each element has been designed to reflect the experience that the platform wants to offer: intuitive, reassuring, but never moralistic. A brand image that creates a bond of trust, without ever sacrificing personality and that will serve as the basis for the launch of their online store.