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achievements
Faced with Fierce and Very Active Competition on the Web, the Objective was to strengthen the reputation of La Diperie Beyond its iconic dairy desserts. Our intervention was based on a Editorial Strategy Structured around three realistic and engaging content pillars, in particular through the production of short videos focused on the needs of personas. To Maximize the Impact in Points of Sale, We Have Deployed Location-based advertising campaigns precisely targeting audiences near more than 80 branches.
In order to stimulate and retain La Diperie's customers on social networks, Wavency conducted a six-month campaign with striking results: the acquisition of 5,900 new subscribers, 14.7 million impressions, over 1 million video views and 352,000 interactions (likes, shares and comments).
By highlighting La Diperie's playful, colorful, and indulgent side through engaging videos on Instagram and TikTok, the brand won over consumers craving sweet treats. The content sparked genuine buzz on social media, fueling positive word-of-mouth and driving the growth of La Diperie's online community.
Jean-Michel Lépine - Account Director.svg){kind=icon}
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