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To democratize eco-responsibility by moving away from traditional codes that are often perceived as austere, the brand adopts a modern, rebellious and transparent positioning aimed at a wide audience. In response to this vision, our approach resulted in the creation of a complete and engaging visual identity (including logo, graphic charter, web icons and social media kit) designed to make the adoption of sustainable habits both accessible, desirable and inspiring.
The simple and modular logo integrates into a colorful and fun visual universe to evoke a smooth progression towards thoughtful consumption. This new brand image, designed to be intuitive, reassuring and without moral judgment, aims to build a solid relationship of trust in order to launch their online store.
As a graphic designer, I had the privilege of shaping the brand identity for Initiate, a project filled with purpose and intention. My Goal was to visually translate the company's mission: to guide, to spark, and to set ideas in motion. I crafted a clean yet expressive identity, where every detail — from typography choices to color harmony — was designed to reflect both clarity and structure. The result: a cohesive and grounded brand image that amplifies the project's vision of celebrating humanity and creativity.
Eugénie Korcz - Graphic and Web Designer.svg){kind=icon}
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