Canvec | Wavency

2,865

qualified candidates in 4 years

3.3M

impressions in 3 years

89,000

clicks to job postings

In short:

Employer branding and geotargeted campaigns with Tricycle Marketing: 3.3M impressions, 89,000 clicks and 2,865 qualified candidates in specialized mechanics.

The client

Canvec specializes in truck and trailer leasing, repair and maintenance, offering 24/7 service across North America. Whether for short- or long-term leasing, replacement parts or emergency roadside assistance, Canvec is committed to responding quickly to its customers' needs to keep their operations running.

The mandate

In collaboration with Tricycle Marketing, this mandate aims to grow Canvec's digital presence and employer brand in order to recruit candidates in specialized mechanics. To get there, the approach relies on creating and publishing social media content, running geotargeted ad campaigns, and showcasing the company culture through authentic, employee-focused posts.

The challenge

Recruiting candidates in specialized mechanics (a scarce and highly sought-after workforce) by building Canvec's employer brand.

What we did

Over the past three years, our recruitment strategies have generated massive visibility, with more than 3.3 million impressions and 89,000 clicks, successfully identifying and engaging more than 2,865 qualified candidates over 4 years.

“Working with Wavency is a real pleasure. Their team brilliantly combines creativity and professionalism to create impactful campaigns. Their availability is a major asset, as they are always there to advise us and adjust the strategy in real time. Thanks to their expertise, we were able not only to increase our visibility but, above all, to strengthen our audience's engagement. Wavency is an essential partner for our growth.”

Emilie Bourque - Head of Marketing (Tricycle Marketing)

The employer brand that recruits mechanics all year round.

The client

The mandate

The challenge

What we did

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