La Diperie

The customer

La Diperie is a Canadian ice cream chain founded in 2014 in Montreal, Quebec. Known for its ice cream cones dipped in a variety of toppings, La Diperie also offers a multitude of other desserts that make you drool. The chain currently has over 80 branches in Canada and the United States.

/customer/

La Diperie

/sector/

Gourmet desserts

/Main Service/

Video content creation

/customer/

La Diperie

/Main Service/

Video content creation

/Industry/

Gourmet desserts

The mandate

Description

Our approach

Sector with strong competition.
Competitors have a significant reputation on social networks and are very active there.
The company is known primarily for its dairy desserts.

Develop an editorial strategy based on three contextual, coherent and realistic content pillars.
Video production in short format that is engaging and focused on our personas.
Location-based digital advertising campaigns near more than 80 La Diperie branches and audience targeting.

“By promoting the gourmet, colorful and fun aspects of La Diperie through engaging videos on Instagram and TikTok, the company has seduced consumers looking for end-of-meal treats. The content generated real enthusiasm on social networks, generating positive word-of-mouth and contributing to the growth of La Diperie's online community.”

Jean-Michel Lépine - Account Director

/Our achievements

We developed La Diperie's online presence through its social networks to increase, activate and retain its customers. In the first six months of marketing offensives, Wavency managed to:

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