La Diperie

The customer

La Diperie is a Canadian ice cream chain founded in 2014 in Montréal, Québec. Famous for its dipped cones covered in a variety of toppings, La Diperie also serves up a mouthwatering selection of other desserts. Today, the chain has grown to over 80 locations across Canada and the United States.

/customer/

La Diperie

/sector/

Gourmet desserts

/Main Service/

Video content creation

/customer/

La Diperie

/Main Service/

Video content creation

/Industry/

Gourmet desserts

The mandate

Description

Our approach

A highly competitive sector.
Competitors with strong social media presence and high visibility.
The brand itself is mainly recognized for its dairy-based desserts.

Develop an editorial strategy built around three content pillars — contextual, consistent, and realistic.
Produce short-form, engaging videos tailored to our personas.
Launch geo-targeted digital ad campaigns around La Diperie’s 80+ locations with precise audience targeting.

By highlighting La Diperie’s playful, colorful, and indulgent side through engaging videos on Instagram and TikTok, the brand won over consumers craving sweet treats. The content sparked genuine buzz on social media, fueling positive word-of-mouth and driving the growth of La Diperie’s online community.

Jean-Michel Lépine - Account Director

/Our achievements

We developed La Diperie's online presence through its social networks to increase and retain its customers. In the first six months of marketing initiatives, Wavency managed to:

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