MTL Balance Board

The customer

MTL Balance Board is an online shop specializing in eco-friendly balance boards made from recycled wood. Designed to help you stay active while caring for your body, they’re perfect for improving strength, stability, and coordination.

/customer/

MTL Balance Board

/sector/

Sport - Ecommerce

/Main Service/

Advertising campaigns

/customer/

MTL Balance Board

/Main Service/

Advertising campaigns

/Industry/

Sport - Ecommerce

The mandate

Description

Our approach

A high ad spend that wasn’t generating enough conversions. Despite significant investment in digital advertising, ROI remained low — limiting the company’s growth and raising doubts about the effectiveness of its marketing strategy.

Optimizing MTL Balance Board’s ad strategy and content.
We ran A/B tests to identify the most effective ad combinations.
We also refreshed the content strategy to deliver relevant, channel-specific assets.
Finally, we fine-tuned campaign settings by optimizing keywords, budgets, and performance tracking.

By sharing creative tutorials and running wide-reaching campaigns on Facebook and Instagram, MTL Balance Board built an engaged community around balance and well-being. The videos highlighted the benefits of balance boards for both physical and mental health, inspiring users to embrace an active lifestyle. This approach not only strengthened customer loyalty but also attracted new fans, making the brand a true symbol of vitality and joy.

JM Lépine - Account Director

/Our achievements

MTL Balance Board quickly saw a significant improvement in its performance. From the first month, sales increased. This growth has continued over the months, with sales more than doubled in 2 years. At the same time, the cost per acquisition was divided by 3.

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