MTL Balance Board

The customer

MTL Balance Board is an online store specializing in the sale of ecological balance boards, made from recycled wood. Designed to help you stay active while taking care of your body, they are ideal for improving strength, stability, and coordination.

/customer/

MTL Balance Board

/sector/

Sport - Ecommerce

/Main Service/

Advertising campaigns

/customer/

MTL Balance Board

/Main Service/

Advertising campaigns

/Industry/

Sport - Ecommerce

The mandate

Description

Our approach

A high advertising investment that did not generate a satisfactory volume of conversions. Despite significant spending on digital advertising, the return on investment remained insufficient, limiting the company's growth and questioning the effectiveness of its marketing strategy.

Optimization of the advertising strategy and content of MTL Balance Board.
We conducted A/B tests on the ads to identify the most effective combinations.
We also updated the content strategy to create materials that are relevant and adapted to communication channels.
Then, we improved the configuration of campaigns by optimizing keywords, budgets and performance monitoring.

“By sharing creative tutorials and massively distributing ads on Facebook and Instagram, MTL Balance Board has been able to create a community committed to balance and well-being. The videos highlighted the benefits of balance boarding for both physical and mental health, inspiring users to adopt an active lifestyle. This approach has allowed MTL Balance Board to build customer loyalty and attract new followers, making the brand a symbol of vitality and pleasure.”

JM Lépine - Account Director

/Our achievements

MTL Balance Board quickly saw a significant improvement in its performance. From the first month, sales increased. This growth has continued over the long term, with sales more than doubled in 2 years. At the same time, the cost per acquisition was divided by 3x.

‍