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achievements
To solve a problem of low return on advertising investment that was holding back MTL Balance Board's growth, we fully optimized their marketing strategy. Our global approach consisted in identifying the best performing ads through A/B tests, in updating the content strategy to adapt it to the right communication channels, and in refining the technical configuration of the campaigns (keywords, budgets and monitoring) in order to maximize the volume of conversions.
MTL Balance Board recorded exceptional performances, resulting in an increase in sales of 118% between 2022 and 2024 And an increase in 10% Of the value of the average basket. This rapid growth (including an impressive jump in sales of 350% Over a single month) was accompanied by greatly optimized profitability, with a drastically reduced customer acquisition cost of 54%.
By sharing creative tutorials and running wide-reaching campaigns on Facebook and Instagram, MTL Balance Board built an engaged community around balance and well-being. The videos highlighted the benefits of balance boards for both physical and mental health, inspiring users to embrace an active lifestyle. This approach not only strengthened customer loyalty but also attracted new fans, making the brand a true symbol of vitality and joy.
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