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Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

The customer

Cheval Blanc is a true Québec icon. The very first craft white beer in the province, it’s brewed in the tradition of Belgian whites. It evokes summer pleasures, the breeze against your skin. A burst of freshness, a call to free spirits. No frills — just the pure simplicity of being natural.

/customer/

Cheval Blanc

/sector/

Alcoholic drinks

/Main Service/

Video content creation

/customer/

Cheval Blanc

/Main Service/

Video content creation

/Industry/

Alcoholic drinks

The mandate

Description

Our approach

A highly competitive sector.
Competitors with global recognition and strong social media presence.
The challenge: build awareness and understanding around the new positioning — Thirst for Freedom.

Develop a content strategy rooted in the new positioning to amplify the brand.
Grow the community through collaborations with other Québec brands.
Launch geo-targeted digital ad campaigns.

Working with Wavency to manage our Cheval Blanc social media has been an outstanding experience! Their team is attentive, creative, and always ahead of the latest digital trends. Thanks to them, our online presence has grown significantly, and our community engagement has soared. An essential collaboration for our success!

François Gaumond - Marketing Director of Cheval Blanc

/Our achievements

In the first six months of marketing offensives, Cheval Blanc and Wavency managed to set up the start of a solid digital marketing campaign:

‍

+2,500

increase in subscribers

‍

+1,000,000

impressions, which is the number of times our posts have been viewed

‍

+1,000

interactions on several publications

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Content creation

Canvec

Brand image

Initiate

Video content creation

La Diperie

/We chat/

Ready to create experiences that your customers will love?

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