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Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

Cheval Blanc

The customer

Cheval Blanc is an iconic Quebec beer. The first artisanal white wine in Quebec, Cheval Blanc is brewed according to the art of Belgian whites. It evokes the pleasures of summer, the breeze that caresses our faces. A breath of fresh air, an appeal to free spirits. Without artificiality, in all the simplicity of being natural.
/customer/

Cheval Blanc

/sector/

Alcoholic drinks

/Main Service/

Video content creation

/customer/

Cheval Blanc

/Main Service/

Video content creation

/Industry/

Alcoholic drinks

The mandate

Description
Our approach
  • Sector with strong competition.
  • The competitors have a worldwide reputation and are quite present on social networks.
  • Promote and understand the new positioning “Thirst for Freedom”.
  • Develop a content strategy based on the new positioning to promote the brand.
  • Develop the community through collaborations with other Quebec brands.
  • Location-based digital advertising campaigns.

“Working with Wavency to manage our Cheval Blanc beer social networks was an exceptional experience! Their team is attentive, creative and always at the forefront of the latest digital trends. Thanks to them, our online presence has grown considerably, and the engagement of our community has grown incredibly. A collaboration that is essential for our success!”

François Gaumond - Marketing Director of Cheval Blanc
/Our achievements

In the first six months of marketing offensives, Cheval Blanc and Wavency managed to set up the start of a solid digital marketing campaign:

+2,500

increase in subscribers

+1,000,000

impressions, which is the number of times our posts have been viewed

+1,000

interactions on several publications

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Brand image

Initiate

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Video content creation

La Diperie

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Generate leads massively

Entretien GBM

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/We chat/

Ready to create experiences that your customers will love?