Initiate is a young, purpose-driven platform, currently in development, that aims to connect small businesses and artisans from eco-responsible and circular economies with consumers who are looking for meaning but often feel lost in a saturated market. Through an interactive and intuitive shopping experience, Initiate wants to guide people toward more conscious choices, without judgment or dogma. Initiate is an invitation to take the first step. A step toward more conscious consumption, one gesture at a time, one piece at a time.
“As a graphic designer, I had the privilege of creating the brand identity for Initiate, a project driven by intention and meaning. My goal was to visually translate the company's mission: to support, to bring things to light, and to breathe movement into ideas. I went for an identity that is both clean and expressive, where every detail, from the choice of typeface to the colour harmony, was designed to reflect both clarity and structure. The result: a coherent, grounded image that supports the project in its aim to showcase people and creativity.”
Eugénie Korcz - Graphic & Web DesignerWe'll get back to you within 24 business hours.
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