Employer Branding Agency: attract the right candidates, keep your teams

We apply marketing methods to your recruitment to showcase what makes your workplace attractive, without spending a fortune on job postings.

Employer branding is the image your company projects to candidates and your current employees. HR marketing applies the techniques used to attract customers to your recruitment process.

At Wavency, we reveal what makes your workplace attractive, helping you fill positions faster and keep your people longer. Who it's for: companies struggling to fill roles or retain their staff.

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Context

Why employer branding changes everything, especially during a labor shortage

In Quebec, top candidates look at your culture and reputation long before they apply. They read your reviews, scour your social media, and judge your careers page in seconds. If the experience lacks clarity, they choose elsewhere, often without telling you. Posting a job and waiting for the right resume is no longer enough.

HR marketing flips the script: instead of waiting for candidates, we go to them with an authentic message that speaks to what matters to them. We always start by chatting with your people on the ground, because your true value as an employer is already there, in the daily lives of your teams. Our role is to make it visible, not to invent it.

01

The hidden cost of a vacant position
An open position means overtime, burnt-out teams, and delayed projects. Building your appeal means reducing that time-to-hire month after month.

02

Turnover costs more than you think
Replacing a departing employee means recruiting, training, and waiting for them to become fully productive. An honest employer brand keeps your people on board longer.

03

Your employees are your best spokespeople
Someone speaking well of their job is worth more than any ad. We give your teams a voice, through video and writing, without forced scripts.
Why us
Frequently asked questions
Many companies pay dearly to fill a position, over and over again, without ever building anything of their own. We offer the opposite: an attraction system that becomes your asset and lowers your hiring costs over time.
15% to 25% salary commissions paid to recruitment agencies for every hire.
Clear fees to build your own talent pool, which serves you hire after hire.
Paid ads that disappear as soon as the budget is cut.
Content and an employer presence that keep working for you.
Perfect culture pitches that are disconnected from the reality on the ground.
An Employee Value Proposition (EVP) drawn from the real-life experience of your teams.
Applications left unanswered, damaging your reputation.
A polished candidate journey, from the first click to the final response.
Our services

Everything you need to attract and retain your talent

We assemble only the pieces you need, based on your reality and your budget. No forced packages, no unnecessary layers.
Targeted HR advertising
We reach the right talent, even when they aren't actively looking, with a message that truly resonates with them.
Career pages
A fast, mobile-friendly, and clear page that encourages candidates to apply instead of turning them away.
Employee testimonial video clips
Your employees' voices are your best argument. We capture authentic testimonials, without a rehearsed script.
See how we can help you
strategy

Our four-step approach

A simple, concrete process where you can see the work progress and measure the results.

01

We come and chat with your people
Team surveys, on-site meetings, and profiles of your ideal candidates. We start with what is already true about your company.

02

We clarify your employer value proposition
We define your EVP and choose where to showcase it: career pages, social media, and job boards.

03

We create the content and launch
Video testimonial clips, visuals, targeted ads, and a careers page. We bring the message to life.

04

We measure cost per hire
Dashboard, review monitoring, and continuous adjustments. We stay focused on your real results.
FAQ
The questions we get asked most often
Direct answers, without the unnecessary jargon.
C'est quoi, le marketing RH?
Le marketing RH applique au recrutement les méthodes utilisées pour attirer des clients. On révèle votre marque employeur, on cible les bons profils et on mobilise vos équipes actuelles. Le but : remplir vos postes plus vite et garder votre monde, sans dépendre des agences de placement.
C'est quoi, une bonne marque employeur exemple à suivre?
Une bonne marque employeur dit vrai. Plutôt qu'un slogan sur le bien-être, c'est une entreprise qui montre son vrai quotidien : témoignages d'employés sincères, page carrières claire, réponses aux avis. L'exemple à suivre, c'est celui qui reflète votre réalité, pas celle du voisin.
Comment mesure-t-on le retour d'une démarche de marque employeur?
On suit des chiffres concrets : le coût par embauche, le taux de roulement et le délai pour combler un poste. Tout est rassemblé dans un tableau de bord clair. On regarde aussi le nombre et la qualité des candidatures reçues, pas seulement le volume.
Ça aide vraiment quand il manque de candidats?
Oui. La pénurie touche surtout les entreprises qui attendent les candidatures. On va plutôt rejoindre les gens déjà en poste avec une publicité ciblée et un message qui parle de ce qui compte pour eux. C'est ainsi qu'on attire des talents qui ne cherchaient pas activement.
Et les avis négatifs sur Indeed ou Glassdoor?
On ne masque rien. On répond aux critiques avec calme, on corrige ce qui peut l'être et on encourage vos employés satisfaits à témoigner à leur tour. Un avis difficile bien traité rassure souvent plus qu'une note parfaite et sans nuance.
Pourquoi vous plutôt qu'une agence de placement?
Une agence de placement comble un poste précis, contre une commission et tout recommence à zéro la fois suivante. Le marketing RH bâtit votre propre bassin de talents, qui vous appartient et qui fait baisser vos coûts d'embauche dans le temps. Les deux approches peuvent même se compléter.
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