Employer branding agency: attract the right candidates, keep your teams

We apply marketing methods to your recruiting, to show what makes your workplace attractive, without paying a fortune in placement fees.

Your employer brand is the image your company projects to candidates and to your current employees. HR marketing applies the techniques used to attract customers to recruiting.

At Wavency, we reveal what makes your workplace attractive, so you fill positions faster and keep your people longer. Who it's for: businesses struggling to fill positions or hold on to their people.

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They trust us

Context

Why employer branding changes everything, especially in a labour shortage

Good candidates look at your culture and reputation long before they apply. They read your reviews, dig through your social media and judge your careers page in seconds. If the experience isn't clear, they go elsewhere, often without telling you. Posting a job and waiting for the right résumé is no longer enough.

HR marketing flips the logic: instead of waiting for candidates, we go out to meet them with a genuine message about what matters to them. We always start by coming to chat with your people on the ground, because your real value as an employer is already there, in your teams' day-to-day. Our role is to make it visible, not to invent it.

01

The hidden cost of a vacant position
A position that stays open means overtime, worn-out teams and projects falling behind. Building your appeal means cutting that time-to-hire, month after month.

02

Turnover costs more than you think
Replacing an employee who leaves means recruiting, training and waiting until they're fully productive. An honest employer brand keeps your people around longer.

03

Your employees are your best ambassadors
Someone who speaks well of their job is worth more than any ad. We give your teams a voice, on video and in writing, with no forced script.
Why us
Build your appeal instead of renting résumés
Many businesses pay a lot to fill a position, again and again, without ever building anything they own. We offer the opposite: an attraction system that becomes your asset and lowers your hiring costs over time.
Commissions of 15 to 25% of the salary paid to placement agencies, for every hire.
Clear fees to build your own talent pool, which keeps paying off hire after hire.
Paid job postings that disappear as soon as the budget is cut.
Content and an employer presence that keep working for you.
Perfect-culture speeches, disconnected from the reality on the floor.
An employer value proposition (EVP) drawn from your teams' real life.
Applications left unanswered, which hurt your reputation.
A polished candidate journey, from the first click to the reply.
Our services

Everything you need to attract and keep your talent

We only put together the pieces you need, based on your reality and your budget. No imposed package, no unnecessary layers.
Targeted HR advertising
We reach the right talent even when they're not actively looking, with a message that truly speaks to them.
Careers pages
A fast, mobile-friendly, clear page that makes people want to apply instead of putting candidates off.
Employee testimonial videos
Your people's words are still your best argument. We capture sincere testimonials, with no memorized script.
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strategy

How we do it, in four steps

A simple, concrete process where you see the work move forward and the results get measured.

01

We come and chat with your people
Team survey, on-the-ground meetings and a portrait of your ideal candidates. We start from what's already true at your place.

02

We clarify your employer value proposition
We put your EVP into words and choose where to share it: careers pages, social media, job platforms.

03

We create the content and launch
Testimonial videos, visuals, targeted ads and a careers page. We bring the message to life.

04

We measure cost per hire
Dashboard, review monitoring and ongoing adjustments. We stay focused on your real results.
FAQ
The questions we get asked the most
Straight answers, no needless jargon.
What is HR marketing?
HR marketing applies the methods used to attract customers to recruiting. We reveal your employer brand, target the right profiles and get your current teams involved. The goal: fill your positions faster and keep your people, without depending on placement agencies.
What does a good employer brand look like? Any example to follow?
A good employer brand tells the truth. Rather than a slogan about well-being, it's a company that shows its real day-to-day: sincere employee testimonials, a clear careers page, replies to reviews. The example to follow is the one that reflects your reality, not your neighbour's.
How do you measure the return on an employer branding initiative?
We track concrete numbers: cost per hire, turnover rate and time to fill a position. Everything is gathered in a clear dashboard. We also look at the number and quality of applications received, not just the volume.
Does it really help when candidates are scarce?
Yes. The shortage hits hardest the businesses that wait for applications. Instead, we reach people who already have jobs, with targeted advertising and a message about what matters to them. That's how we attract talent that wasn't actively looking.
What about negative reviews on Indeed or Glassdoor?
We don't hide anything. We respond to criticism calmly, fix what can be fixed and encourage your satisfied employees to share their own experience. A tough review handled well is often more reassuring than a perfect, unnuanced rating.
Why you rather than a placement agency?
A placement agency fills one specific position for a commission, and everything starts from scratch the next time. HR marketing builds your own talent pool, which belongs to you and lowers your hiring costs over time. The two approaches can even work together.
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