Influencer marketing agency in Montreal: trusted local voices

We connect your brand with Quebec creators to produce authentic, measurable content that you can reuse in your ads.

Influencer marketing involves collaborating with content creators to build authentic buzz around your brand. User-generated content (UGC) can also fuel your advertising.

At Wavency, we select local creators who align with your values and measure the ROI of every collaboration. Who it’s for: e-commerce brands and Quebec businesses looking for social proof that converts, content they own, and trackable results, rather than fleeting views.

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Trusted by

Context

People trust humans more than brands

Before buying, your customers look at what the people they trust have to say. This is true for a large portion of consumers: a familiar face, a sincere voice, and the decision becomes easier. The problem is that a collaboration chosen based on follower count, without a clear contract or sales tracking, often ends up being expensive for views that lead nowhere.

We approach influence differently: we verify that the audience is real and located in Quebec, we formalize every agreement in writing, and we connect content to trackable links and promo codes to see what actually pays off. The goal isn't to accumulate flattering numbers, but to build honest social proof that serves your brand for the long term.

01

The usual approach
You pick a creator based on their apparent popularity, send them a product, and hope it sells. Without a written agreement or tracking, you never really know what the collaboration actually generated.

02

Our approach
We audit the audience (real followers, Quebec geolocation), sign a contract with rights transfer, build a clear creative brief, and track sales using trackable links, promo codes, and GA4.

03

Générer des ventes
Quand l'objectif est commercial, on met en place ce qu'il faut pour le mesurer et, si l'entente le prévoit, on prolonge la portée du contenu.
Why us
Frequently asked questions
Many influencer campaigns rely on blind trust: you pay, they post, and you cross your fingers. We prefer that every step be verifiable, documented, and measured.

Here are four ways things change when we work together.
Choosing a creator based on apparent size without looking at who actually follows them.
Auditing the real audience: authentic followers, engagement rates, and Quebec geolocation.
Not owning the videos produced and having to start from scratch for every campaign.
Written transfer of rights, allowing you to reuse content in your ads and on your pages.
Inflated behind-the-scenes budgets and fees indexed to your spending.
Fixed fees and fair-price negotiation, with complete transparency.
Reporting limited to views and likes.
Trackable links, promo codes, and sales tracking via GA4.
Our services

The entire campaign cycle, from selecting creators to measuring sales

A successful collaboration doesn't happen by accident. We support you at every step, from the initial call to sales tracking, ensuring creator content serves your business goals, not the other way around.
Profile selection and auditing
We verify real followers, engagement, and Quebec-based geolocation before recommending a creator. We filter out inflated audiences.
Contracts and rights transfer
Every collaboration is governed by a written agreement covering deliverables, deadlines, compensation, and the transfer of rights for content reuse.
Creator content production
Authentic videos and photos (User-Generated Content, UGC) shot by local creators, designed to drive action.
Creative briefs and lasting partnerships
We write clear briefs that provide direction without stifling spontaneity, and we build long-term ambassador relationships.
Paid media repurposing
We repurpose the best content for your social media campaigns to amplify reach and performance.
Sales measurement
Trackable links (UTM tags), promo codes, and GA4: we connect every collaboration to concrete sales.
See what we can do together
strategy

Our four-step collaboration process

We keep things simple and transparent. At every stage, you know where we stand, what we need from you, and what’s coming next. Nothing is published without your approval.

01

Scoping and selection
We clarify your goals, then select creators based on data: real followers, engagement, and an audience located in Quebec.

02

Contracts and rights
We secure every agreement in writing: deliverables, compensation, and rights transfers, so you can reuse the content.

03

Briefing, filming, and review
We write the creative brief, the creators produce the content, and you approve every piece before it goes live.

04

Repurposing and tracking
We boost the best content in ads and measure sales via trackable links, promo codes, and GA4.
FAQ
The questions we get asked the most
Straight answers, no unnecessary jargon.
C'est quoi, le marketing d'influence, concrètement ?
C'est collaborer avec des créateurs pour faire parler de votre marque de façon authentique. Ça prend plusieurs formes : envoi de produit, contenu en collaboration ou expérience à faire vivre. Et l'objectif varie : parfois la notoriété, parfois la découverte, parfois les ventes.
Est-ce que le but, c'est toujours de vendre ?
Non. Souvent, c'est de faire connaître votre marque ou de faire découvrir un lieu ou un produit. On définit l'objectif avec vous dès le départ et on mesure ce qui compte pour cet objectif-là.
Micro-influenceurs ou plus gros comptes ?
Les deux, selon votre objectif et votre budget. Les micro-influenceurs d'ici ont souvent un meilleur engagement, les plus gros comptes offrent une portée plus large. On bâtit le bon mélange.
Est-ce qu'on paie les créateurs ou c'est un échange ?
Ça dépend de l'entente et du budget : rémunération, échange de services (produit, expérience) ou un mélange des deux. Dans tous les cas, un contrat encadre les modalités.
Peut-on réutiliser le contenu dans nos publicités ?
C'est possible et souvent souhaitable, mais pas automatique. La réutilisation en publicité demande des droits d'utilisation prévus au contrat, ce qui implique généralement de compenser le créateur. Selon votre budget, on prévoit cette option ou on garde la collaboration sur les réseaux du créateur.
Est-ce qu'on valide le contenu avant publication ?
Ça dépend de l'entente. Quand le budget prévoit une rémunération, on peut demander des ajustements au créateur. Avec une collaboration plus minimale, le créateur garde davantage la main sur son contenu. On clarifie toujours ce point dans le contrat.
Comment mesurez-vous les résultats ?
Selon l'objectif : portée, vues et engagement pour la notoriété ; suivi des ventes (liens de suivi, codes promotionnels) quand c'est commercial. On choisit les bons indicateurs avec vous.
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