Influencer marketing agency: trusted local voices

We connect your brand with Quebec creators to build collaborations that feel like you, from a thoughtful product send-out to an experience people live firsthand.

Influencer marketing means working with content creators to get people talking about your brand in an authentic way. It's a young field that moves fast and looks different for every business: sometimes a thoughtful product send-out, sometimes an in-person experience.

At Wavency, we adapt the approach to your reality, your goal and your budget. Thanks to our multidisciplinary side (design, content, events), we can just as easily design a custom box or unboxing experience as orchestrate a group experience, from the invitations to the day itself. Who it's for: local businesses that want to get known, offer an experience or drive sales, depending on what makes sense for them.

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Context

Influencer marketing takes the shape of your brand

There's no single way to do influencer marketing. For some businesses, it's a product placed in the right hands, with a carefully crafted unboxing experience. For others, it's an experience: a launch, a visit, an event where creators come to live something and share it with their community.

The goal also changes from one campaign to the next: sometimes introducing a place or a product, sometimes building awareness, sometimes driving sales. We always start from your goal before choosing the format.

01

Get your brand known
Sometimes the goal isn't to sell right away, but to introduce people to a place, a product or an experience. We choose creators whose audience matches yours to spark real word of mouth.

02

Create an experience
An event, a visit, a launch: we design and manage the experience, from personalized invitations and choosing the creators to running things on site. (Like a Quartiers Belle Gueule type of evening, where the shared group experience is at the heart of the campaign.)

03

Drive sales
When the goal is commercial, we set up what's needed to measure it and, if the agreement allows, we extend the reach of the content.
Why us
Well-managed collaborations, adapted to your reality
Every collaboration is different, but they all have one thing in common: a clear contract that sets out the terms (deliverables, payment or exchange of services, usage rights). That's what protects your brand and the creator, no matter the size of the project.
Choosing a creator based on apparent popularity, without looking at who actually follows them.
Choosing creators whose audience is real and aligned with yours, based on the campaign goal.
A collaboration based on gut feeling, with nothing in writing.
A clear contract every time: deliverables, payment or exchange of services, and usage rights.
One recipe applied to everyone.
A tailored approach: a thoughtful product send-out or an experience, depending on your brand and budget.
Vague promises of results.
A clear goal from the start (awareness, discovery or sales) and measurement that fits that goal.
Our services

Everything you need for a successful collaboration

A good influencer campaign is about more than finding a creator. We guide you from choosing the profiles to measuring the results, adapting each step to your goal and your budget.
Profile selection and audit
We check that a creator's audience is real and matches yours, based on the goal (awareness, discovery or sales). We rule out inflated audiences and favour real engagement.
Designing the approach
Our multidisciplinary side lets us go further than a simple send-out: custom boxes and unboxing experiences, or events and visits for creators to experience. We scale it all to your budget.
Contracts and terms
Every collaboration is set out in writing: deliverables, deadlines, payment or exchange of services, and usage rights. The framework adapts to each agreement and budget.
Creator guidance and briefs
We write clear briefs that guide without stifling spontaneity, and we oversee the choice of creators, and even the on-site experience when it's an event.
Reuse in advertising
When the agreement allows it and the budget permits, we can extend the life of the best content in your ads. It's not automatic: reusing content involves usage rights and compensation for the creator. Otherwise, the collaboration lives on the creator's social media, and both have their value.
Performance measurement
We define the right indicators with you based on the goal: reach, views and engagement for awareness, sales tracking (tracking links, promo codes) when it's commercial. We measure what matters for YOUR campaign, not flattering numbers.
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strategy

How we collaborate, in four steps

We keep things simple and transparent. At every step, you know where things stand, what we need from you and what's coming next. Nothing is published without your approval.

01

Scoping
We clarify your goal (awareness, experience or sales), your budget and the type of collaboration that makes sense.

02

Selection and agreement
We choose creators based on data and sign a clear contract: deliverables, payment or exchange of services, usage rights.

03

Design and production
A thoughtful product send-out or an experience: we oversee the brief, the creation and, when relevant, how things unfold on site. Your say over the content depends on the agreement and the budget.

04

Publishing and measurement
The content goes live and we measure the results against the goal set at the start.
FAQ
The questions we get asked the most
Straight answers, no needless jargon.
What is influencer marketing, in concrete terms?
It's working with creators to get people talking about your brand in an authentic way. It takes several forms: product send-outs, collaborative content or an experience. And the goal varies: sometimes awareness, sometimes discovery, sometimes sales.
Is the goal always to sell?
No. Often, it's to get your brand known or to introduce people to a place or a product. We define the goal with you from the start and measure what matters for that goal.
Micro-influencers or bigger accounts?
Both, depending on your goal and budget. Local micro-influencers often have better engagement, while bigger accounts offer wider reach. We build the right mix.
Do we pay creators, or is it an exchange?
It depends on the agreement and the budget: payment, an exchange of services (product, experience) or a mix of both. Either way, a contract sets out the terms.
Can we reuse the content in our ads?
It's possible and often a good idea, but not automatic. Reusing content in ads requires usage rights set out in the contract, which usually means compensating the creator. Depending on your budget, we plan for this option or keep the collaboration on the creator's social media.
Do we approve the content before it's published?
It depends on the agreement. When the budget includes payment, we can ask the creator for adjustments. With a lighter collaboration, the creator keeps more control over their content. We always clarify this point in the contract.
How do you measure results?
Based on the goal: reach, views and engagement for awareness; sales tracking (tracking links, promo codes) when it's commercial. We choose the right indicators with you.
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