Social media advertising agency in Montreal: turn attention into customers

Facebook, Instagram, LinkedIn, and TikTok advertising: ads that stop the scroll and bring in real people. And we track every dollar spent.

Social media advertising involves running targeted ads on Facebook, Instagram, LinkedIn, and TikTok to reach people who don't know you yet.

At Wavency, we combine precise targeting, attention-grabbing visuals, and rigorous conversion tracking to turn screen time into real inquiries.

Who is this for? E-commerce brands, B2B companies, and local businesses that want qualified customers, not just "likes."

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Context

"Boosting" a post doesn't pay the rent

"Likes" are flattering, but they don't fill your order book. The real challenge is stopping the scroll with the right message, in front of the right people, and then measuring the actual return. Too many businesses spend blindly, never knowing where a call or a sale originated.

We handle both ends: the creative that grabs attention and the tracking that proves results. You see exactly what every dollar generates, not just impressions.

01

What no longer works
Boosting a random post, targeting as many people as possible, and judging success by the number of "likes."

The algorithm doesn't learn, your budget gets diluted, and you have no idea what actually brought in a customer.

02

What actually works
One clear goal per campaign, a defined audience, visuals tailored to the platform, and robust conversion tracking.

We optimize for sales, form submissions, and calls—not vanity metrics.
Why us
Frequently asked questions
Many agencies charge a percentage of your ad spend: the more you spend, the more they make, even if your returns drop.

We work on a fixed-fee basis, billed by actual time. Our only interest is making your campaigns profitable. You keep ownership of your accounts and data, your campaigns are managed by senior specialists, and everything is tracked in a dashboard that’s open to you at all times.
Fees tied to your ad spend, incentivizing higher budgets.
Fixed fees based on actual time, aligned with your profitability.
Accounts created by the agency: you lose everything if you leave.
You retain full ownership of your ad accounts and data.
Campaigns handed off to interns with no real oversight.
Managed by senior specialists from start to finish.
Reporting limited to likes and impressions.
Tracking real conversions: Conversions API and GA4.
Our Services

Every platform has its own rules—we’ve mastered them.

An ad that works on TikTok will fall flat on LinkedIn, and vice versa. We choose platforms based on your audience, tailor the message for each, and maintain consistent conversion tracking across the board. Here is what we handle.
Facebook and Instagram Ads
The most versatile tool: from e-commerce to local business, reach a broad audience with a variety of formats.
LinkedIn Ads
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Get your message in front of decision-makers and generate B2B business opportunities by job function, industry, or company.
TikTok Ads
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Native video that blends into the feed, capturing the attention of younger audiences without disrupting the platform's vibe.
Content Creation & Copywriting
In-house visuals, videos, and copy designed to stop the scroll and drive clicks.
Audit and testing
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We identify waste, run A/B tests, and keep what performs best, week after week.
Conversion tracking
‍
Conversions API and GA4, properly installed and compliant with Law 25, to measure your true return.
Discuss my platforms
strategy

From attention to revenue, in four steps

We don't launch anything blindly. Before the first ad goes live, we ensure your tracking is solid and your goals are clear. Then, we create, launch, measure, and adjust, keeping everything transparent for you.

01

Goals and audience
We define who to target and why, based on your margins and sales cycle.

02

Robust tracking
We set up the Conversions API and GA4, in compliance with Law 25, to track everything accurately.

03

Creation and launch
We produce visuals and videos in-house, tailored to each platform, and then launch your campaigns.

04

Optimization and performance
We make weekly adjustments to improve return on ad spend (ROAS) and lower your cost per acquisition (CPA).
FAQ
Our most frequently asked questions
Straight answers, no unnecessary jargon.
Quel budget minimal pour démarrer en publicité sur les réseaux sociaux ?
Souvent à partir d'environ 30 $/jour par plateforme (autour de 900 $/mois), pour donner assez de données à l'algorithme et sortir de la phase d'apprentissage. À ça s'ajoutent nos honoraires fixes. Tout reste modulable selon vos saisons, sans pénalité.
Quelle plateforme choisir : Facebook, Instagram, LinkedIn ou TikTok ?
Facebook et Instagram pour le commerce en ligne et le local, LinkedIn pour rejoindre les décideurs en B2B, TikTok pour un public plus jeune en vidéo. On bâtit le bon mélange selon votre clientèle et vos objectifs, plutôt que de tout miser sur un seul réseau.
Publicité payante ou gestion organique des réseaux sociaux ?
Les deux se complètent. La publicité rejoint rapidement de nouveaux prospects qui ne vous connaissent pas, la gestion organique fidélise votre communauté existante. Ensemble, elles donnent le meilleur résultat. On peut vous accompagner pour les deux volets.
Comment mesurez-vous le retour sur la publicité ?
Sur les ventes, les formulaires et les appels, pas sur les « j'aime ». On installe l'interface de programmation (API) de conversion et GA4, conformes à la Loi 25, pour suivre le rendement publicitaire (ROAS) et le coût par acquisition (CPA) en continu.
Suis-je propriétaire de mes comptes publicitaires ?
Oui, à 100 %. On accède à vos comptes Facebook, Instagram, LinkedIn et TikTok via un accès partenaire ; vous gardez la propriété et tout l'historique si on cesse de travailler ensemble. On n'utilise jamais la rétention d'accès comme moyen de pression.
Comment gérez-vous les commentaires négatifs sur les publicités ?
On met en place une modération claire et on répond avec calme aux critiques légitimes. Un avis bien traité, devant tout le monde, devient souvent une preuve de votre sérieux. On filtre les insultes et on n'efface rien sans raison valable.
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