Social media advertising agency: turn attention into customers

Facebook, Instagram, LinkedIn and TikTok advertising: ads that stop the scroll and bring in real people. And we track every dollar spent.

Social media advertising means running targeted ads on Facebook, Instagram, LinkedIn and TikTok to reach people who don't know you yet.

At Wavency, we combine precise targeting, attention-grabbing visuals and rigorous conversion tracking to turn screen time into real inquiries.

Who's it for? E-commerce brands, B2B companies and local businesses that want qualified customers, not just "likes."

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They trust us

Context

"Boosting" a post doesn't pay the rent

Likes are flattering, but they don't fill your order book. The real challenge is stopping the scroll with the right message, in front of the right people, then measuring what it actually brings in. Too many businesses spend blindly, never knowing where a call or a sale came from.

We take care of both ends: the creative that hooks and the tracking that proves it. You see exactly what every dollar generates, not just impressions.

01

What doesn't work anymore
Boosting a random post, targeting as many people as possible and judging success by the number of likes.

The algorithm learns poorly, the budget gets diluted and you have no idea what actually brought in a customer.

02

What really works
One clear goal per campaign, a defined audience, visuals designed for the platform and conversion tracking that's properly set up.

We optimize for sales, forms and calls, not vanity metrics.
Why us
Transparent management instead of a black box
Many agencies charge a percentage of your ad budget: the more you spend, the more they earn, even when returns drop.

We work on fixed fees, based on actual time. Our only interest is making your campaigns profitable. You keep ownership of your accounts and your data, your campaigns are overseen by senior specialists, and everything is measured in a dashboard you can open anytime.
Fees tied to your ad budget, which push you to spend more.
Fixed fees, based on actual time, aligned with your profitability.
Accounts created under the agency: you lose everything when you leave.
You keep ownership of your ad accounts and your data.
Campaigns handed to interns, with no serious follow-up.
Oversight by senior specialists, from start to finish.
Reports limited to likes and impressions.
Tracking of real conversions: Conversions API and GA4.
Our services

Every platform has its own codes, and we know them well

An ad that works on TikTok would fall flat on LinkedIn, and the reverse is just as true. We choose platforms based on your customers, adapt the message to each one and keep conversion tracking consistent everywhere. Here's what we take care of.
Facebook and Instagram ads
The most versatile lever: from e-commerce to local business, to reach a wide audience with a variety of formats.
LinkedIn Ads
‍
To put your message in front of decision-makers and generate B2B business opportunities, by job function, industry or company.
TikTok ads
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Native video that blends into the feed, to capture the attention of a younger audience without breaking the platform's tone.
Creative and copywriting
Visuals, videos and copy produced in-house, designed to stop the scroll and make people want to click.
Audit and testing
‍
We spot waste, compare versions (A/B tests) and keep what brings in the most, week after week.
Conversion tracking
‍
Conversions API and GA4, set up properly and compliant with Quebec's Law 25, to measure your true return.
Talk about my platforms
strategy

From attention to revenue, in four steps

We don't launch anything blindly. Before the first ad, we make sure tracking is solid and goals are clear. Then we create, launch, measure and adjust, keeping everything transparent for you.

01

Goals and audience
We define who we want to reach and why, based on your margins and your sales cycle.

02

Solid tracking
We set up the Conversions API and GA4, in compliance with Quebec's Law 25, to measure everything.

03

Creation and launch
We produce the visuals and videos in-house, adapted to each platform, then launch.

04

Optimization and return
We adjust every week to improve return on ad spend (ROAS) and lower cost per acquisition (CPA).
FAQ
The questions we get asked the most
Straight answers, no needless jargon.
What's the minimum budget to get started with social media advertising?
Often from about $30/day per platform (around $900/month), to give the algorithm enough data to get out of the learning phase. Our fixed fees are added to that. Everything can be adjusted to your seasons, with no penalty.
Which platform should I choose: Facebook, Instagram, LinkedIn or TikTok?
Facebook and Instagram for e-commerce and local businesses, LinkedIn to reach B2B decision-makers, TikTok for a younger audience through video. We build the right mix based on your customers and goals, rather than betting everything on a single network.
Paid advertising or organic social media management?
The two complement each other. Advertising quickly reaches new prospects who don't know you, while organic management builds loyalty in your existing community. Together, they get the best results. We can support you on both.
How do you measure return on advertising?
On sales, forms and calls, not on likes. We set up the Conversions API and GA4, compliant with Quebec's Law 25, to track return on ad spend (ROAS) and cost per acquisition (CPA) on an ongoing basis.
Do I own my ad accounts?
Yes, 100%. We access your Facebook, Instagram, LinkedIn and TikTok accounts through partner access; you keep ownership and the full history if we stop working together. We never use access as leverage.
How do you handle negative comments on ads?
We set up clear moderation and respond calmly to legitimate criticism. A review handled well, in front of everyone, often becomes proof of your professionalism. We filter out insults and never delete anything without a good reason.
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