Google Ads Agency in Montreal: clicks that turn into customers

We manage your Google campaigns as if the budget were our own and explain every decision to you, without complex jargon, anywhere in Quebec.

For local SMEs, online stores, and service businesses that want results without wasting their budget. Google Ads (also known as SEA, or paid search) places your ads at the top of search results, at the exact moment your customers are looking for your services.

At Wavency, we bill for management based on real time, so we share the exact same goal as you: your profitability.

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Context

Ranking at the top of Google is no longer enough

The online advertising market is tightening and bids are rising. A poorly set up campaign can burn through a budget in days without bringing in a single customer: you get clicks, sure, but no calls or sales.

Most of the accounts we take over share the same problem: default settings, keywords that are too broad, and no serious conversion tracking. That’s why we always start the same way: by giving you an honest assessment of where you stand before we touch a thing.

01

The local business looking for more calls
You provide a local service and want calls and quote requests, not just traffic.

We target genuine purchase intent in your area and track every call to see what is actually paying off.

02

The online store looking for profitable sales
You sell products, and every advertising dollar needs to translate into revenue.

We structure your Google Shopping feed and Performance Max campaigns with strict human oversight to ensure your margins keep pace with your volume.

03

The service business inheriting a poorly set up account
You’re already paying Google every month without really knowing what you’re getting out of it.

We take over your account, clean up the default settings, and install proper conversion tracking so you can regain control of your budget.
Why us
Frequently asked questions
We’ll be upfront: the real difference isn't some management secret, it's how we’re paid. Our fees are fixed and based on actual time spent.

We have no reason to inflate your budget to increase our invoice. We only win when you’re profitable.
Fees calculated as a percentage of your ad spend, which encourages agencies to make you spend more.
Fixed fees based on actual time invested. We have no incentive to inflate your budget.
Budget wasted on overly generic keywords that drive traffic, not sales.
Targeting based on real purchase intent. We filter out irrelevant traffic so you only pay for people ready to take action.
No idea what actually generated a call or a sale.
Clear conversion tracking via Google Analytics (GA4). Every dollar is tracked, so you know exactly where your customers are coming from.
Rigid contracts that lock you in, even when things aren't working.
No mandatory contracts. Your budget remains flexible based on your seasonal needs. We earn your business through results.
Our services

The right levers, activated at the right time

Google Ads isn't a magic button; it's a toolkit. We only activate the levers that make sense for your specific reality, margins, and sales cycle—never everything at once just to inflate our fees.
Google Search
We put you at the top when customers are actively searching for your services. We use high-intent keywords, clear ads, and an optimized Quality Score to ensure you pay a fair price.
Google Shopping
For e-commerce, we structure your feed in Merchant Center: photos, prices, and reviews appear directly in search results. We turn purchase intent into sales.
Remarketing
More than nine out of ten visitors leave without buying the first time. We retarget them tactfully to remind them of your offer and bring them back at the right moment.
YouTube Ads & Display
Stay top-of-mind before customers even search for you. Banners and videos targeted by interest to build brand awareness without the waste.
Performance Max (PMax)
We leverage Google's AI, but we keep it in check. Your content is distributed everywhere (Search, Maps, YouTube, Gmail) with strict human oversight on the budget.
Data-driven management
We don't guess; we measure. Every adjustment is based on your actual data. If a segment isn't performing, we fix it immediately.
DISCUSS THE BEST SOLUTION FOR YOU
strategy

Our four-step process

No black boxes. We follow a consistent method, and you always know where we stand. We start by understanding your business before touching a single bid.

01

We assess where you stand
‍
We audit your history, margins, and sales cycle. We identify budget leaks and quick wins.

02

We structure and set up tracking
Clean accounts, conversion tracking (Google Tag Manager + GA4), and Law 25 compliance. We build on a solid foundation.

03

We optimize daily
We clean up irrelevant keywords, test ads, and adjust bids. A campaign requires daily attention.

04

We scale what works
As soon as a campaign is profitable, we reinvest in the winning segments. You track everything on a clear dashboard: cost per client, inquiries, and sales.
Our offers

Three plans. Zero surprises.

Monthly prices in Canadian dollars. Ad budget paid directly to Google, with full transparency.

Propulsion
$800/ month
To generate a steady stream of clients.
  • →2 campaigns: 1 Google Search and 1 Performance Max
  • →Ad budget managed up to $2,000/month
  • →Conversion tracking set up
  • →Clear, jargon-free monthly report
  • →3-month initial commitment
Choose Propulsion
Most popular
Growth
$1,600/ month
To turn digital advertising into a growth channel.
  • →Up to 5 campaigns (Search + Performance Max + Display + YouTube)
  • →Managed ad budget up to $7,500/month
  • →Dedicated landing page included
  • →Continuous A/B ad testing
  • →Monthly strategy meeting
  • →Real-time dashboard
Select Growth
Partner
$3,000/ month
For the complex advertising needs of large enterprises.
  • →Unlimited campaigns (Search, PMax, YouTube, Display)
  • →Managed ad budget of $7,500/month and up
  • →All Google channels (Search, PMax, YouTube, Display, Shopping, Demand Gen) + Microsoft Ads
  • →Weekly optimization
  • →Dedicated account manager
  • →Bi-weekly meetings
Select Partner
Advertising budget is not included in the package; it is paid directly to Google with no markup. Prices are in Canadian dollars, taxes extra.
FAQ
Frequently asked questions
Direct answers, without the unnecessary jargon.
Combien coûte une campagne Google Ads au Québec ?
Deux parts : le budget versé à Google (souvent 1 000 à 1 500 $/mois pour démarrer et récolter assez de données) et nos honoraires de gestion fixes. Le budget reste modulable, sans pénalité et nos frais ne dépendent pas de ce que vous dépensez.
En combien de temps voit-on des résultats ?
La visibilité est immédiate dès l'activation. Comptez ensuite 2 à 4 semaines d'apprentissage pour que les campagnes se stabilisent et que votre coût par client baisse.
Google Ads ou référencement naturel (SEO) ?
Les deux se complètent. Google Ads ramène des clients tout de suite ; le référencement naturel bâtit une visibilité durable. L'idéal, c'est de combiner les deux et d'utiliser les données de l'un pour nourrir l'autre.
Quelle différence entre Search et Performance Max ?
Search cible une recherche précise et reste le format le plus direct. Performance Max diffuse sur tout le réseau Google grâce à l'intelligence artificielle, puissant pour le commerce en ligne, mais à encadrer de près pour éviter le gaspillage.
Suis-je propriétaire de mes comptes ?
Oui, à 100 %. On configure vos comptes à votre nom et on y accède via un accès partenaire. Si on arrête de travailler ensemble, vous gardez tout : comptes, historique et données.
Que se passe-t-il si je veux arrêter ?
Aucun engagement obligatoire. Vous pouvez ajuster, mettre en pause ou arrêter quand vous voulez. On préfère vous garder par les résultats que par un contrat.
Let's talk

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