Google Ads agency · Quebec

Google Ads agency: clicks that turn into customers

We manage your Google campaigns as if the budget were our own, and we explain every decision in plain language, anywhere in Quebec.

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New call received · from your Google ad

For local SMBs, online stores and service businesses that want results without wasting their budget. Google Ads (also called SEA, or paid search) places your ads at the top of the search results, at the exact moment your customers are looking for your services. At Wavency, we bill management based on actual time spent, so we share exactly the same goal as you: your profitability.

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Context

Showing up at the top of Google is no longer enough

The online advertising market is getting tighter and bids keep rising. A poorly built campaign can swallow a budget in a few days without bringing in a single customer: clicks, yes, but no calls and no sales.

Most of the accounts we take over have the same problem: default settings left untouched, keywords that are too broad, no serious conversion tracking. So we always start the same way: telling you where you really stand, before we touch anything.

01

The local SMB that wants the phone to ring

You offer a service in your area and you want calls and quote requests, not just traffic. We target real buying intent close to home, and we track every call to know what's truly paying off.

02

The online store that wants profitable sales

You sell products, and every advertising dollar has to come back as revenue. We structure your Google Shopping feed and your Performance Max campaigns with strict human oversight, so your margin keeps up with your volume.

03

The service business that inherited a shaky account

You already pay Google every month without really knowing what you get for it. We take over your account, clean up the default settings and set up real conversion tracking, so you take back control of your budget.

Why us

The difference between an expense and an investment

We'll be frank with you: what changes everything isn't some management secret, it's how we get paid. Our fees are flat, based on actual time spent. So we have no reason to inflate your budget to push up our bill. We win when you're profitable.

What we avoid
What we do instead
✕
Fees calculated as a percentage of your spend, which pushes the agency to make you spend more.
✓
Flat fees, based on the time actually invested. We have no reason to inflate your budget.
✕
Budget burned on overly generic keywords that drive up traffic, not sales.
✓
Targeting based on real buying intent. We exclude junk traffic so you only pay for people ready to act.
✕
No idea what actually generated a call or a sale.
✓
Clear conversion tracking through Google Analytics (GA4). Every dollar is tracked: you know where your customers come from.
✕
Rigid contracts that tie you down, even when it isn't working.
✓
No mandatory commitment. Your budget stays flexible with your seasons. We prove ourselves through your results.
Our services

The right levers, pulled at the right time

Google Ads isn't one magic button: it's a toolbox. We only pull the levers that make sense for your reality, your margin and your sales cycle, never all of them at once just to bill more.

Google Search+

We put you at the top when your customers are actively searching for your services. High-intent keywords, clear ads and an optimized Quality Score so you pay the right price.

Google Shopping+

For e-commerce, we structure your feed in Merchant Center: photo, price and reviews right in the results. Buying intent turns into a sale.

Remarketing+

More than nine out of ten visitors leave without buying the first time. We retarget them tactfully to remind them of your offer and bring them back at the right moment.

YouTube Ads & Display+

To stay top of mind before people even search for you. Banners and videos targeted by interest, to build your awareness without waste.

Performance Max (PMax)+

We use Google's artificial intelligence, but we keep it in check. Your content shown everywhere (Search, Maps, YouTube, Gmail), with strict human oversight of the budget.

Data-driven management+

We don't guess, we measure. Every adjustment is based on your real numbers. If a segment isn't paying off, we fix it right away.

Lever 1 of 6

Google Search

We put you at the top when your customers are actively searching for your services. High-intent keywords, clear ads and an optimized Quality Score so you pay the right price.

Discuss the best solution for you→→
Strategy

How we work, in four steps

No black box. We always follow the same method, and you know where things stand at all times. We start by understanding your business before touching a single bid.

01

We look at where you stand

An audit of your history, your margins and your sales cycle. We spot budget leaks and quick wins.

02

We structure and set up tracking

Clean accounts, conversion tracking (Google Tag Manager + GA4), Law 25 compliance. We start on solid ground.

03

We optimize every day

We clean out useless keywords, test ads and adjust bids. A campaign needs work every single day.

04

We grow what works

As soon as a campaign is profitable, we reinvest in the winning segments. You follow everything on a clear dashboard: cost per customer, leads, sales.

Book my free audit→→
Our plans

Three plans. Zero surprises.

Monthly prices in Canadian dollars. Ad budget paid directly to Google, with full transparency.

Propulsion
$800/month
To generate a steady flow of customers.
  • →2 campaigns: 1 Google Search and 1 Performance Max
  • →Ad budget managed up to $2,000/month
  • →Conversion tracking set up
  • →Clear, jargon-free monthly report
  • →3-month initial commitment
Choose Propulsion
Most popular
Growth
$1,600/month
To turn digital advertising into a growth channel.
  • →Up to 5 campaigns (Search + Performance Max + Display + YouTube)
  • →Managed ad budget up to $7,500/month
  • →Dedicated landing page included
  • →Continuous A/B ad testing
  • →Monthly strategy meeting
  • →Real-time dashboard
Choose Growth
Partner
$3,000/month
For the complex advertising needs of large enterprises.
  • →Unlimited campaigns (Search, PMax, YouTube, Display)
  • →Managed ad budget of $7,500/month and up
  • →All Google channels (Search, PMax, YouTube, Display, Shopping, Demand Gen) + Microsoft Ads
  • →Weekly optimization
  • →Dedicated account manager
  • →Bi-weekly meetings
Choose Partner
The ad budget is not included in the plan. It is paid directly to Google, with no markup.
FAQ

The questions we get asked most

Straight answers, no needless jargon.

How much does a Google Ads campaign cost in Quebec?+

Two parts: the budget paid to Google (often $1,000 to $1,500/month to get started and gather enough data) and our flat management fees. The budget stays flexible, with no penalty, and our fees don't depend on what you spend.

How soon will I see results?+

Visibility is immediate as soon as the campaigns go live. Then allow 2 to 4 weeks of learning for the campaigns to stabilize and your cost per customer to drop.

Google Ads or organic search (SEO)?+

The two go hand in hand. Google Ads brings in customers right away, while organic search builds lasting visibility. Ideally, you combine both and use the data from one to feed the other.

What's the difference between Search and Performance Max?+

Search targets a specific query and remains the most direct format. Performance Max runs across the entire Google network using artificial intelligence. It's powerful for e-commerce, but it needs close oversight to avoid waste.

Do I own my accounts?+

Yes, 100%. We set up your accounts in your name and access them through partner access. If we stop working together, you keep everything: accounts, history and data.

What happens if I want to stop?+

No mandatory commitment, except for the "Propulsion" plan. You can adjust, pause or stop whenever you want. We'd rather keep you with results than with a contract.

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