Branding: show who you are, in your best light

We create a strong, consistent visual identity that speaks to your customers at first glance, without reinventing you. We start from what already makes you strong.

Your brand image is much more than a logo: it's the first impression you make, often before you've said a word.

At Wavency, we take the time to understand your business and your customers, then build a custom identity (logo, colours, typography, tone) that truly looks like you and inspires trust at first glance. Never a ready-made template: your business is unique, and your image should be too.

Who's it for? Quebec SMEs modernizing their image or finally giving structure to their visual identity.

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They trust us

Context

Remarkable expertise deserves an image to match

You do work you're proud of, but your image doesn't show it.

When a visual identity is dated or fuzzy, it plants doubt: people hesitate to call you, compare you on price rather than value, and forget you once the page is closed. It has nothing to do with the quality of what you offer. Your packaging simply isn't telling the right story anymore.

A clear brand image does the opposite: it reassures before the first conversation, justifies your prices and sticks in people's minds. We don't try to tear down what works. We reveal your essence and give it a sharp, consistent and lasting form, on every touchpoint where your customers come across you.

01

What's holding back your sales today
A dated logo, colours picked at random, a different look on every tool. Your customers no longer know what to expect, and doubt is costly.

02

What a solid image brings you
Instant recognition, trust that takes hold before the first call, and the freedom to sell your value instead of defending your price.
Why us
Design that makes sense, not just design that looks good
A beautiful image that says nothing doesn't help you. We can explain every choice we make: why this colour, why this shape, why this tone.

That's what separates a visual identity that lasts from a trend you regret six months later.
A design that follows the trend of the moment.
Choices grounded in your story and your market.
Empty slogans that sound like everyone else.
Clear messages, aligned with your visuals.
Poorly exported files that are impossible to use.
Every format ready to use, for print and web.
A logo you get tired of within a few months.
A lasting identity, designed to grow with you.
Our services

Everything you need to build your brand world

We build your brand image piece by piece, from the visual core to the smallest materials. You can start with a logo and grow the rest at your own pace, or set it all up at once. We adapt to your reality and your budget.
Logo and signature design
The visual heart of your business, custom-designed to sum up your personality and make a lasting impression.
Complete visual identity
Colours, typography, icons and graphic world: everything that makes you recognizable everywhere.
Brand standards guide
A clear document that sets the rules of use, so your image stays consistent no matter who handles it.
Positioning and messaging
‍
The right tone and the right message, aligned with your visuals, to say clearly what makes you unique.
Product packaging design
‍
Packaging that catches the eye on the shelf and makes people want to buy, without cheating on what's inside.
Print and motion materials
Brochures, stationery, large format and motion graphics for your screens: your brand alive everywhere.
See how we can help you
strategy

A clear, caring process, in four steps

We never leave you guessing where we're headed. It all starts with a strategy workshop where we get to know you, and each step is approved with you before moving on to the next. In the end, everything belongs to you.

01

Workshop and immersion
We start with a strategy workshop to pin down who you really are: your story, your values and your customers.

02

Visual exploration
We present exploration boards: directions for colours, shapes and styles to approve together.

03

Rollout across your materials
We apply the chosen direction to all your tools and prepare your brand standards guide.

04

File handoff and independence
We hand over all the source files and transfer 100% of the rights. Your image is yours, for good.
Our packages

One brand, three levels of depth.

Prices in Canadian dollars, payable in instalments. You leave with your source files and a guide your team can apply on its own.

Propulsion
$1,999/ month
For a consistent identity you can apply starting tomorrow.
  • →2 logo proposals, 1 selected and adapted
  • →Complete colour palette
  • →Primary and secondary typefaces
  • →6-page mini brand guide
  • →3 mock-ups to see the brand in action
  • →Source files, all formats
Choose Propulsion
Most popular
Growth
$3,499/ month
For a brand people recognize without reading your name.
  • →Research and exploration of visual territories
  • →3 logo proposals, 1 selected and adapted
  • →Complete visual system and signature elements
  • →20-page brand guide
  • →8 mock-ups: stationery, web, social media
  • →Ready-to-use Canva or Figma templates
Choose Growth
Partner
$5,999/ month
To align what you say with what you show.
  • →Market research and competitor analysis
  • →Written positioning and verbal identity
  • →3 proposals, unlimited variations
  • →Complete 35-page brand guide
  • →Mock-ups across all your touchpoints
  • →Presentation and handoff to your team
Choose Partner
FAQ
The questions we get asked the most
Straight answers, no needless jargon.
Is branding just a logo?
No. The logo is at its heart, but branding also brings together colours, typography, icons and the tone of your messaging. It's the consistency of all these elements, on every material, that creates recognition and builds trust with your customers.
How much does a branding project cost in Montreal?
It all depends on the scope. A logo on its own costs less than a complete visual identity with a brand standards guide. A starter project often begins around $1,500 and adjusts based on the deliverables. We give you a clear estimate after our first workshop, with no surprises.
Do I own my logo and my visual identity?
Yes, 100%, once the project is paid. We hand over all the source files and transfer all the rights to you. You pay no royalties and no one holds your files hostage. Your image belongs to you, for good.
Can you modernize my brand without breaking everything?
Yes, that's exactly what a rebrand is. We refine and modernize your identity while keeping what makes you recognizable. The goal isn't to deny your history, but to present it in a fresher, sharper light.
How long does a complete identity take?
Generally 4 to 8 weeks for a complete visual identity, depending on the number of materials and how quickly feedback comes in. We set the schedule at the first workshop and stick to it. Each step is approved with you before we move on to the next.
Do you work with businesses elsewhere in Quebec?
Yes. We're based in Montreal, but we work with SMEs all over Quebec. Workshops are held in person or by video call, whichever suits you. Distance doesn't change the quality of the conversation or the delivery of your files.
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Our work

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