Branding in Montreal: show who you are, in your best light

We create a strong, cohesive visual identity that speaks to your clients from the very first look, without reinventing who you are. We build on what already makes you strong.

Branding brings together the logo, colors, typography, and tone that make your business recognizable.

At Wavency, we design custom identities—never templates—that inspire trust and help you stand out at first glance.

Who is this for? Quebec SMEs looking to modernize their image or finally structure their visual identity.

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Context

Remarkable expertise deserves an image that matches it

You do work you’re proud of, but your image doesn’t show it.

When your visual identity is dated or unclear, it sows doubt: people hesitate to call you, they compare based on price rather than value, and they forget you the moment they close the page. This has nothing to do with the quality of what you offer. It’s simply that your presentation is no longer telling the right story.

A clear brand image does the opposite: it builds trust before the first conversation, justifies your pricing, and stays top-of-mind. We don’t try to break what’s already working. We reveal your essence and give it a sharp, consistent, and lasting form across every touchpoint where your clients encounter you.

01

What’s holding back your sales today
An outdated logo, random colors, and a different look on every platform. Your clients no longer know what to expect, and doubt is expensive.

02

What a solid image brings you
Immediate recognition, trust established before the first call, and the freedom to sell your value instead of defending your price.
Why us
Frequently asked questions
A pretty image that says nothing is useless to you. We can explain every choice we make: why this color, why this shape, why this tone.

That is what separates a visual identity that lasts from a trend you'll regret in six months.
A design that follows the latest trend.
Choices justified by your story and your market.
Empty slogans that sound like everyone else.
Clear messaging, aligned with your visuals.
Poorly exported files that are impossible to use.
All formats ready to use, for print and web.
A logo you get tired of in a few months.
A lasting identity, designed to evolve with you.
Our services

Everything you need to build your brand world

We build your brand image piece by piece, from the visual core down to the smallest assets. You can start with a logo and grow the rest at your own pace, or build it all at once. We adapt to your reality and your budget.
Logo and signature design
The visual heart of your business, custom-designed to capture your personality and leave a lasting impression.
Complete visual identity
Colors, typography, icons, and graphic style: the complete package that makes you recognizable everywhere.
Brand guidelines
A clear document that sets the rules of use, ensuring your brand image remains consistent, no matter who is using it.
Positioning and messaging
‍
The right tone and messaging, aligned with your visuals, to clearly communicate what makes you unique.
Product packaging
‍
Packaging that catches the eye on the shelf and drives sales, while staying true to what's inside.
Print and motion assets
Brochures, stationery, large-format prints, and motion graphics for your screens: your brand brought to life everywhere.
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strategy

A clear and supportive four-step process

We never leave you guessing about where we're headed. Everything begins with a strategic workshop to get to know you, and every step is approved by you before we move on to the next. In the end, everything belongs to you.

01

Workshop and immersion
We start with a strategic workshop to define who you really are, your story, your values, and your target audience.

02

Visual exploration
We present mood boards featuring various color palettes, shapes, and styles for us to review together.

03

Brand application across your assets
We apply the chosen direction to all your tools and prepare your brand style guide.

04

File delivery and autonomy
We provide all source files and transfer 100% of the rights to you. Your brand is yours, for good.
FAQ
Frequently asked questions
Straight answers, no unnecessary jargon.
L'image de marque, c'est seulement un logo ?
Non. Le logo en est le coeur, mais l'image de marque réunit aussi les couleurs, la typographie, les pictogrammes et le ton de votre discours. C'est la cohérence de tous ces éléments, sur chaque support, qui crée la reconnaissance et installe la confiance auprès de vos clients.
Combien coûte un projet d'image de marque à Montréal ?
Tout dépend de l'ampleur. Une création de logo seule coûte moins qu'une identité visuelle complète avec guide de normes graphiques. Un projet de départ commence souvent autour de 1 500 $ et s'ajuste selon les livrables. On vous remet une estimation claire après notre premier atelier, sans surprise.
Suis-je propriétaire de mon logo et de mon identité visuelle ?
Oui, à 100 % une fois le projet payé. On vous remet tous les fichiers sources et on vous cède l'ensemble des droits. Vous n'avez aucune redevance à verser et personne ne garde vos fichiers en otage. Votre image vous appartient, pour de bon.
Pouvez-vous moderniser ma marque sans tout casser ?
Oui, c'est exactement ce qu'on appelle une refonte de marque. On épure et on modernise votre identité tout en gardant ce qui vous rend reconnaissable. L'objectif n'est pas de renier votre histoire, mais de la présenter sous un jour plus actuel et plus net.
Quels sont les délais pour une identité complète ?
Comptez généralement de 4 à 8 semaines pour une identité visuelle complète, selon le nombre de supports et la rapidité des retours. On fixe le calendrier dès le premier atelier et on le respecte. Chaque étape se valide avec vous avant qu'on passe à la suivante.
Travaillez-vous avec des entreprises d'ailleurs au Québec ?
Oui. On est basés à Montréal, mais on accompagne des PME partout au Québec. Les ateliers se tiennent en personne ou en visioconférence, selon ce qui vous convient. La distance ne change rien à la qualité de l'échange ni à la remise de vos fichiers.
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