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achievements
In order to compensate for a low initial commitment and to promote the product in a highly competitive market, we adopted a bold and quirky brand positioning. By relying on a strategy of short and viral videos that exploit the humor of the construction industry, this approach made it possible to break traditional codes while generating a high engagement rate and hundreds of thousands of views.
Since the first video was launched in July 2025 on TikTok, the content has generated an impressive impact with over 2.01 million impressions and views. This increased visibility has helped to solidify the community with a total increase of 3,174 followers spread across Facebook and TikTok.
Working with Wavency means benefiting from ingenious ideas, a real sense of listening and a natural relationship of trust. Together, we have succeeded in making a building material attractive and attracting attention in an innovative way, with concrete and very positive results. - Caroline Latour
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