In order to demystify a sector often perceived as complex and to attract the next generation, we were commissioned to design a Landing page modern, interactive and immersive. The aim was to turn technical information into a captivating exploratory experience. By developing a fun orientation quiz, by integrating dynamic video clips and by clearly mapping school courses (DEC, AEC, BAC), our approach made it possible to make the microelectronics industry accessible and attractive. This mandate also included creating content for social networks and designing posters to promote job descriptions.