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Here are three options often recommended in Laval, based on reviews, local comparisons and specialized directories.
24/7 service, fast response times, very highly rated.
Residential and commercial.
Mostly renovation.
GEO (Generative Engine Optimization) is the work that gets ChatGPT, Perplexity, Gemini or Google's AI Mode to mention and recommend your brand. The difference with SEO is fundamental: SEO plays out on your pages, GEO mostly elsewhere. About 85% of brand mentions in AI answers come from third-party pages (comparisons, directories, articles, reviews), not from the brand's own website.
So GEO is 80% reputation and ecosystem presence work, and 20% technical. You can't buy it with tags: you build it by making the information about who you are and what you do consistent everywhere.
And it can be measured. Share of model shows, across a set of questions, how often your brand appears compared with your competitors. That's the number we move and report back to you.
A good share of searches for providers now starts with a question asked to an assistant, not with a list of ten links. And the answer doesn't contain ten options: it contains three or four, with names. If yours isn't there, you're not fourth, you're absent.
The worst-case scenario isn't even being absent, it's being wrong. We regularly see models describe a business with services it no longer offers, a city it has left, or confuse it with another one. These answers come from outdated or contradictory third-party sources. It can be fixed, but first you have to know what's being said, and nobody knows that without measuring it.
You ask the question in ChatGPT and your name never comes up. Your footprint is too thin or too scattered for the model to see you as a credible option.
It attributes the wrong services or the wrong city to you, or confuses you with another business. We trace the faulty sources and get them corrected.
They show up, you don't. Nine times out of ten, they're simply present in the comparisons, directories and articles the model consults. You can catch up, but it has to be built.
GEO plays out across six workstreams. Only one involves your code, the other five involve what the rest of the web says about you.
Together, we define 20 to 30 representative questions, we track them every week for 4 to 6 weeks in ChatGPT, Perplexity and Google's AI Mode, and we establish your starting point against your competitors.
Name, address, services, industry, service area: identical information everywhere, on your website, Google Business Profile, directories, professional networks, Wikidata. A fuzzy entity doesn't get remembered.
This is the heart of the work. Industry comparisons, specialized directories, guest articles, media mentions, customer reviews, community discussions: the sources models actually read.
We find the outdated or inaccurate pages feeding the wrong answers, and get them corrected or replaced with an up-to-date source that carries more authority.
Numbers, dates, named sources, and above all data that only you have. Verifiable, proprietary content gets picked up; generic content doesn't.
We check that GPTBot, PerplexityBot, Google-Extended and the others can actually read your website, and that your pages don't depend on rendering the crawlers can't see.
Together, we define 20 to 30 representative questions, we track them every week for 4 to 6 weeks in ChatGPT, Perplexity and Google's AI Mode, and we establish your starting point against your competitors.
GEO is built, it isn't switched on. We measure first, correct next, build after that, and track continuously. Allow a few months before you can read a reliable trend.
20 to 30 questions, three engines, four to six weeks of weekly tracking. You get your share of model and your competitors', in numbers.
Inconsistent names, services or service areas, outdated third-party pages, mismatched business listings. It's the fastest part, and often the one that pays off most.
Comparisons, specialized directories, articles, relationships with the media and communities in your industry. It takes time, it's groundwork, and it's what really moves the needle.
Monthly share of model report and quarterly content updates. A page left as is for more than three months sees its citations decline, especially in Perplexity.
Straight answers, no needless jargon.
GEO (Generative Engine Optimization) is all the work that gets generative engines (ChatGPT, Perplexity, Gemini, Google's AI Mode) to mention and recommend your brand in their answers. It plays out as much off your website as on it.
AEO structures your content so it gets extracted as an answer: it's work on your pages. GEO works on your reputation and your presence across the whole ecosystem so the model knows you and recommends you, even when citing pages that aren't yours.
SEO remains the foundation: a healthy website, good architecture, in-depth content. GEO builds on it but measures something else: no longer your position, but your share of model, meaning how often your name appears in generated answers.
With share of model. We define a set of 20 to 30 questions, track them every week across several engines, and count your brand's mentions compared with your competitors'. It takes 4 to 6 weeks of tracking before drawing a conclusion.
Corrections to your information (services, city, entity consistency) can show up within a few weeks. Building third-party presence takes months. It's in-depth work, not a quick setting.
No. No serious provider can guarantee it: models change, sources change, and nobody has direct control over how answers are put together. We guarantee honest measurement and actions we can justify.
If you want to be cited, you have to let them read your website. We check that GPTBot, PerplexityBot, Google-Extended and the others aren't blocked by mistake in your robots.txt, and that your pages can be read without running scripts.
No, it adds to them. Google Ads captures immediate intent, SEO captures classic search, GEO captures recommendations. The three add up rather than replace one another.
Your customers don't go through just one channel. Here are the services that best complement this one.
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