Response within 24 business hours · No long-term commitment
Google Ads campaign management is the ongoing work that keeps an account profitable: structuring campaigns, measuring the right conversions, excluding traffic that doesn't convert, testing ads and reallocating budget to what pays off. It isn't a one-time setup, it's weekly upkeep.
At Wavency, a mandate covers Search, Performance Max, remarketing and, when needed, YouTube and Display. Our fees are flat and billed on actual time spent, never a percentage of your spend: so we have no reason to push you to spend more. It's for Quebec SMBs, service businesses and online stores that want someone to truly take care of their account, with a clear report on what was done and why.
Google has made its campaigns more and more autonomous, and that's a good thing, until the automation optimizes toward the wrong target. A campaign that maximizes “conversions” without knowing which ones are worth money will deliver empty forms and unqualified calls, in volume, and its report will look excellent.
What we find in almost every account we take over: poorly defined or double-counted conversions, off-topic searches that have been getting through for months, budget concentrated on a brand campaign that would have converted anyway, and a Performance Max campaign with no exclusions at all.
The account is running, but nobody has opened it in weeks. We take the wheel: cleanup, tracking restored, weekly optimization and a report you can understand.
You want to know what was done before starting fresh. We take over the account as is, document its starting state in writing, and you remain the owner of everything.
The account is profitable and you want to push further without breaking anything. We isolate what performs, expand in stages, and watch the cost per customer at every step.
A management mandate isn't “we keep an eye on it.” It's a list of specific actions, repeated every week.
Here are the six areas we cover every time.
Campaigns split by intent, by margin and by service area. A clear structure is what lets you cut an unprofitable segment without breaking everything else.
A weekly review of actual search terms, exclusions added on an ongoing basis, tighter match types. It's the least glamorous part of the job, and the one that pays off most.
Search themes, campaign-level negative keywords, brand and placement exclusions, and channel reports (Search, Shopping, Display, YouTube, Discover, Gmail, Maps) to see where your budget really goes.
GA4 and Google Tag Manager set up properly, offline conversions imported when possible, values assigned by type of lead, Consent Mode compliant with Law 25. Without it, the automation is optimizing blind.
Ongoing ad testing, asset-level reports to know which headline or image is really doing the work, and landing page recommendations when that's what is blocking conversions.
A bidding strategy chosen based on your real data, budget reallocated to profitable segments, and a monthly report that says what was done, what it achieved and what comes next.
Campaigns split by intent, by margin and by service area. A clear structure is what lets you cut an unprofitable segment without breaking everything else.
We don't touch the bids on day one. Taking over an account happens in order: understand, measure, fix, then grow.
Here's how it unfolds.
Access, an audit of the history, your margins and your sales cycle. We document the starting state in writing so everything that follows can be compared.
We fix the measurement: conversions, GA4, Tag Manager, values by type of lead, Consent Mode. As long as the measurement is wrong, every optimization is a gamble.
Exclusions, tighter match types, a structure rebuilt by intent and margin, Performance Max kept in check. This is where the waste stops for good.
We expand in stages on what's already profitable, one segment at a time, with the cost per customer monitored at every step. A monthly report, and a call to talk it through.
Straight answers, no needless jargon.
Account structure, a weekly review of search queries and exclusions, Performance Max oversight, conversion tracking, ad testing, bid and budget adjustments, and a monthly report. The media budget paid to Google stays separate from our fees.
Two separate parts: the media budget you pay directly to Google, and our management fees, flat and billed on actual time spent. Our fees are never a percentage of your spend. We build the proposal based on the real complexity of your account and explain it line by line before we start.
Enough for the campaigns to gather usable data: a budget that's too thin makes learning too slow to judge anything. We look at your market and the cost per click in your industry before giving you a number, rather than a generic amount.
Visibility is immediate once the campaigns go live. For profitability, allow 2 to 4 weeks of learning per campaign, and more like 60 to 90 days when the measurement needs fixing and an existing account needs cleaning up first.
Yes, 100%. Your Google Ads, Analytics and Tag Manager accounts are in your name, and we access them through partner access. If the mandate ends, you keep the accounts, the history and the data.
No. There's no mandatory commitment, and the budget stays flexible with your seasons. We'd rather keep you with results than with a contract.
Yes, but it's a specialty of its own: product feeds, Merchant Center, margins by product line.
We start with a free, neutral audit with simple read-only access. We tell you frankly whether the current work holds up, before we even talk about a mandate.
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