Response within 24 business hours · No long-term commitment
A Google Ads audit is a complete review of your ad account: campaign structure, keywords, ads, bids and conversion tracking. The goal is simple: to know whether every dollar you spend is really working for you.
At Wavency, this audit is free and comes with no commitment. We give you a clear diagnosis, in English, with the problems we found and the potential gains, whether or not you then decide to work with us. It's for SMBs, online stores and service businesses that already have active campaigns and wonder whether their budget is being used well.
Most of the accounts we analyze are unknowingly spending on clicks that never become customers: keywords that are too broad, default settings left untouched, poorly tracked conversions. None of it jumps out on the dashboard if nobody is looking for it.
An audit brings these leaks to light. We don't rely on hunches: we open the account, look at the real numbers and explain, without jargon, what's working, what isn't and where to start.
You launched your ads on your own and you're unsure about your settings. We check the structure, the tracking and the keywords to tell you what's costing you a lot for nothing.
Paying for results you don't understand? We audit the current work with complete neutrality and tell you frankly whether it holds up.
Cost per click is climbing and sales are flat. We pinpoint where the drift comes from and what can be recovered quickly.
A good audit doesn't stop at cost per click. We examine everything that affects your profitability, from account structure all the way to sales tracking.
Here are the six points we check every time.
Campaigns, ad groups, budgets: we check whether the structure makes sense or scatters your budget.
We spot keywords that are too broad and search terms that cost you a lot without ever converting, plus missing exclusions.
Relevance, Quality Score, extensions: we check whether your ads earn their position or whether you're overpaying to get it.
The point that's most often broken. We make sure GA4 and your conversions measure real actions: calls, sales, quote requests, not hot air.
Bidding strategy, budget allocation, seasonality: we identify where money is sitting idle and where it's being wasted.
Consent Mode, tagging, Law 25 compliance: we make sure your tracking is reliable and complies with Quebec's rules.
Campaigns, ad groups, budgets: we check whether the structure makes sense or scatters your budget.
No endless meetings and no prep on your end. You give us read-only access to your account, we do the work on our side, and we come back to you with something concrete.
Here are the four steps.
Simple read-only access to your Google Ads account, without changing anything on your end. It takes two minutes and you stay in control.
We put the account through our six checkpoints and note every budget leak and every potential gain.
A clear report, in English, with the problems we found, their impact and concrete recommendations, prioritized by gain.
A 30-minute call to answer your questions. You're free to apply our recommendations on your own, with your team, or with us.
Straight answers, no needless jargon.
Yes, completely. You get a written diagnosis without paying and with no commitment. We do it because a good audit is the best way to show you what we're worth.
You receive your diagnosis within 72 hours of giving us access to the account. The analysis requires nothing on your end.
No. Simple read-only access is enough. You remain 100% owner and we don't change anything without your consent.
No obligation. The report is yours. You can apply our recommendations on your own, with your team or with another agency.
A clear report listing budget leaks, tracking issues and potential gains, plus a 30-minute call if you'd like.
Yes. We audit your account with complete neutrality and tell you frankly whether the current work holds up.
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