MTL Balance Board

CPA −54%

in 2 years

+118%

in sales from 2022 to 2024

+10%

in average order value

In short:

A/B testing, a content overhaul and fine-tuned campaign settings: sales up 118% from 2022 to 2024 and acquisition cost down 54%.

The client

MTL Balance Board is an online store specializing in eco-friendly balance boards made from recycled wood. Designed to help you stay active while taking care of your body, they are ideal for improving strength, stability and coordination.

The mandate

To solve a low return on ad spend that was holding back MTL Balance Board's growth, we fully optimized their marketing strategy. Our comprehensive approach involved identifying the best-performing ads through A/B testing, updating the content strategy to fit the right communication channels, and fine-tuning the technical campaign setup (keywords, budgets and tracking) to maximize conversion volume.

The challenge

A low return on ad spend was holding back the online store's growth.

What we did

MTL Balance Board achieved outstanding performance, with sales up 118% from 2022 to 2024 and a 10% increase in average order value. This rapid growth (including an impressive 350% sales spike in a single month) came with much stronger profitability, as customer acquisition cost dropped by a dramatic 54%.

Sales +118%, acquisition cost −54%: balance restored.

The client

The mandate

The challenge

What we did

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