Hundreds more appointments, with the same budget.

The client

Cliniques Médicales Lacroix is one of the largest networks of private medical clinics in Quebec. Their mission: to provide fast access to quality care, without the wait times of the public system. In private healthcare, patient acquisition depends largely on being visible online at the right moment.

The mandate

Before we stepped in, the campaigns were running out of steam: Meta cost per click varied widely from region to region, the account structure was fragmented with each clinic operating in a silo, and Google campaigns were optimized for clicks rather than booked appointments. We rolled out a two-part approach. On Meta: we dropped the clinic-by-clinic structure in favour of one consolidated campaign, fully refreshed the creative and reconfigured the objectives. On Google: we pivoted from clicks to conversions, focused the budget on high-intent searches and kept optimizing month after month, guided by the data.

The challenge

Campaigns running out of steam: accounts siloed by clinic, highly variable Meta CPC and Google campaigns optimized for clicks rather than booked appointments.