Putting the spotlight on careers in steel.

Content creation
Industrial & construction
2.7M
paid impressions on Meta since March 2026
714,000
people reached
15,857
clicks at $0.44 CPC
In short:

From a one-off video shoot at the CPQ gala to 46 hours a month of content creation, visual production and Meta ad management for recruitment.

Industry
Industrial & construction
Services
Video content creation, social media and digital advertising
Mandate length
Ongoing since Sept. 2025

The client

ArcelorMittal Long Products Canada is a major steel producer with several plants in Quebec, including its Contrecoeur facilities. In an industrial sector where skilled labour is scarce and the trades are still little known, a strong digital presence drives both talent attraction and brand awareness.

The mandate

Our collaboration began in September 2025 with a one-off video shoot and production for the CPQ gala at the Contrecoeur plants. Pleased with the results, the client expanded the mandate into ongoing content creation at 46 hours per month: social media posts, visual production and editorial support, along with periodic Meta advertising mandates, mainly for the recruitment program but also to build the company's brand awareness.

The challenge

In a sector where skilled labour is scarce and the trades are little known, turning digital presence into a driver of attraction and awareness.

What we did

Social media posts, short videos, visual production and editorial support, backed by targeted Meta campaigns for recruitment and awareness. The results in less than a year: 714,000 people reached, 2.7 million impressions and 15,857 clicks at an average cost of $0.44. A digital presence built to last.

“We really like Wavency's approach, which is both structured and creative. Thanks to effective teamwork, we manage to create engaging, high-quality content and to measure its impact.”

Andrea Padron, Communications Specialist

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