La Diperie | Wavency

14.7M

impressions in 6 months

5,900

new followers in 6 months

352,000

interactions (likes, shares, comments)

In short:

A three-pillar content strategy and geotargeted ads around 80 locations: 14.7M impressions, 5,900 followers and 352,000 interactions in 6 months.

The client

La Diperie is a Canadian ice cream chain founded in 2014 in Montreal, Quebec. Known for its ice cream cones dipped in a variety of coatings, La Diperie also offers a host of other mouth-watering desserts. The chain currently has more than 80 locations across Canada and the United States.

The mandate

Facing fierce and very active online competition, the goal was to strengthen La Diperie's brand awareness beyond its iconic dairy desserts. Our approach relied on a rigorous content strategy built around three realistic and engaging content pillars, notably through short videos focused on the needs of each persona. To maximize in-store impact, we rolled out geotargeted ad campaigns reaching audiences near more than 80 locations.

The challenge

Strengthening La Diperie's brand awareness beyond its iconic desserts, in the face of fierce and very active online competition.

What we did

To engage and retain La Diperie's customers on social media, Wavency ran a six-month campaign with striking results: 5,900 new followers, 14.7 million impressions and 352,000 interactions (likes, shares and comments).

“By highlighting the indulgent, colourful and playful sides of La Diperie through engaging videos on Instagram and TikTok, the company won over consumers looking for an after-meal treat. The content sparked real excitement on social media, generating positive word of mouth and helping grow La Diperie's online community.”

Jean-Michel Lépine, Account Director

Sweet treats turned into an Instagram and TikTok phenomenon.

The client

The mandate

The challenge

What we did

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